Mediaware Showcases Latest Solutions in Digital Ad Insertion and Playout at NAB 2016

CANBERRA, Australia – 5 April 2016 - Mediaware, leaders in the creation of multi-channel playout and insertion solutions, today announced plans to showcase the complete range of its latest InStream software, including its live 4K Ultra HD HEVC-enabled splicer, at NAB 2016.

InStream is an entirely software-based TV channel ad insertion and play-out solution that leverages the efficiencies of MPEG for ASI and IP networks. Ideal for local or edge delivery of multiple compressed channels in SD, HD and Ultra HD TV, InStream supports linear packaging of broadcast-quality video, audio and subtitles for regionalization and localization as well as time delay, emergency alert systems and loudness correction.

Using commercially off the shelf hardware, InStream is a market proven solution that supports MPEG-2, H.264/AVC and H.265/HEVC, allowing broadcasters to modify existing operating models as requirements change. By acting as an end-to-end playout server that can be used to insert and replace ads, channel promotions, bugs and logos, InStream reduces fixed costs/channel by eliminating dependence on physical playout devices. InStream can be used with any combination of resolutions, across the spectrum of satellite, terrestrial, cable and IP television.

For a demonstration of how InStream can be used to reliably push the envelope of what broadcasters can achieve using transport stream processing and splicing, please visit Mediaware at South Upper Hall, Stand #6507 or click here to request a demonstration.



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