Video Repurposing

Repurpose video content for different markets and screens

Production video content is expensive and broadcasters and content owners are constantly trying to extract more revenue by repurposing it. Mediaware offers a suite of products which enable owners to repackage and re-using content in select markets and over wide regions. 

Fast turnaround of content

Turnaround source content by recording it to disk using Mediaware's InStream Flux smart content recorder. Then, with InStream Edit, strip ads from video to provide a pure program, or strip out only the inserted ads for use again in other time slots or markets.

Format and profile conversion

InStream Convert provides an automated workflow engine for converting between a broad range of broadcast video, audio and file formats.  InStream Convert will convert between MXF and Transport Stream formats, HD and SD, and MPEG-2 and H.264/AVC content to meet end market requirements.


Mediaware's solutions work entirely with compressed digital video, retaining video and audio quality, saving time and money and reducing the complexity of playout workflows for repurposed video. Integrate one, two, or all of the elements of this solution to tailor it to your specific requirements.

Video can be processed through the complete workflow, or through one or two components only to produce high quality, broadcast ready output. Used in combination, these products offer a compelling and cost-effective solution for the efficient turnaround of video content, enabling a complete compressed domain, file-based content repurposing workflow.


For more information, please contact Mediaware.